A producer is crucial to the success of any video project. Not a project manager, not an account executive, not a creative director. A PRODUCER. Here’s why.

A producer is the one person in charge of managing all aspects of the video production process from beginning to end. We talk with you about your video needs. We work with you to come up with a concept. We set a budget with you. We oversee script writing, organize schedules, sign off on locations, manage deadlines, and communicate with all teams every step of the way. 

This sounds like something a project manager, account executive, or other highly organized role could do. But while those roles specialize in their specific areas of organization and management, a producer specializes in film and video organization and management. 

Here’s an inexhaustive (but still rather exhausting) list of what a producer handles on video projects:

• Communication

• Keeping all parties aware of the project’s progress from beginning to end

• Creating call sheets and production books as needed so all clients, crew, and cast know the necessary details of a shoot

• Sending production notes at the end of each day of filming to clients and crew

• Crew needs 

• Hiring the right amount of people and the right roles for your needs and your budget

• Finding the specific individuals who are best for your particular project

• Casting needs

• Working with talent agencies to hire professional talent in scripted scenarios

• Tracking down and scheduling “real-life” subjects for documentary-style interviews and filming

• Managing appearance releases

• Helping with on-camera interviews and directing on-screen talent as needed

• Shot lists

• Working with a director and cinematographer to break down your concept into specific shots, including A-roll and B-roll

• Determining needs for each shot – from location to wardrobe to props

• Keeping notes on each shot during filming to help editors sort through footage

• Schedules 

• How many days are needed? 

• How many hours can we shoot in a day, and how will we use those hours? 

• When does the crew have access to which locations?

• What cast will be needed when?

• When and where can meal breaks (usually required by law) be taken?

• Locations 

• Securing studio spaces or “real life” sets such as homes and businesses 

• Obtaining necessary permits 

• Coordinating with local law enforcement to block off streets or public areas as needed

• Putting up signs alerting people to filming in the area 

• Establishing on-set safety precautions

• Post-production

• Making and managing milestones

• Hiring and managing editors, visual effects artists, and other post crew members

• Managing editing schedules

• Sourcing archival footage, music, and other supplemental materials and obtaining use permissions as needed

• Reviewing edits and ensuring they align with the original concept and vision

• Obtaining approvals from all parties

So…that’s only a high-level list. 

The point is, for high-quality, high-ROI videos, the production process takes a good chunk of time and energy. When you hire a producer, that time and energy flies off your plate and onto theirs. Since producers are experts in video production and know the right people to get the job done, that time and energy is used much more efficiently. 

That means you don’t spend your time trying to do your own shoot. Which means you have time to focus on the aspects of your business that most need your attention – and your unique expertise.

Many clients worry about giving up the reins or feeling like they’re not in control of the end product. But hiring a producer doesn’t mean you wash your hands of the project. It essentially means you become the executive producer of the video. You have the final say – always. You take yourself out of the weeds and into the captain’s chair.

A good producer helps you bring your story to life.
As a producer, it’s my job to make sure a video project meets your expectations and standards – on time and within budget. Imagine how nice it would be to have one person you can rely on to help you define your narrative, set your scope, and make your vision a reality. 

A producer helps you define:

• Target audience

• Content direction

• Length

• Tone

• Style

And then takes that strategy and runs with it.  

A producer raises the production value of your video project.
We know what's working in video right now. We know the trends, we know what works and what doesn't, and we know how to apply it to your video projects. 

When you’re trying to impress clients, potential customers, and your overall target audience, your video needs to be as impressive as you are. Think gorgeous shots. Smart dialogue. Music that syncs up with movements or cuts. Videos you can use in many different ways, often for years to come. 

A highly produced video = a high quality video. Something you can be proud of. That’s what I, a video producer, can do for you.